{"id":211,"date":"2022-11-13T19:34:27","date_gmt":"2022-11-13T18:34:27","guid":{"rendered":"https:\/\/privacystats.com\/?post_type=feature&#038;p=211"},"modified":"2022-12-27T16:26:05","modified_gmt":"2022-12-27T15:26:05","slug":"kampagnevaerktoj","status":"publish","type":"feature","link":"https:\/\/privacystats.com\/feature\/kampagnevaerktoj\/","title":{"rendered":"Kampagnev\u00e6rkt\u00f8j"},"content":{"rendered":"\n<p>Opret dine egne kampagnelink og f\u00e5 et bedre overblik over webtrafikken for specifikke kampagner i din forretning. Kampagnev\u00e6rkt\u00f8jet benytter UTM standarden som du kender den.<\/p>\n\n\n\n<!--more L\u00e6s mere om UTM links-->\n\n\n\n<h2 class=\"wp-block-heading\">Hvad er UTM-links?<\/h2>\n\n\n\n<p>UTM (Urchin Tracking Module) kampagnelinks er specielle URL&#8217;er der kan bruges til at m\u00e5le effektiviteten af dine online kampagner. Disse URL&#8217;er indeholder en r\u00e6kke parametre som kan bruges til at identificere kilden, mediet og kampagnenavnet for en specifikt klik. Denne information overf\u00f8res til PrivacyStats og g\u00f8r dit derved i stand til at m\u00e5le succesen af dine kampagner og forst\u00e5 hvordan dine brugere lander p\u00e5 dit website.<\/p>\n\n\n\n<p>For at oprette et UTM kampagnelink skal du tilf\u00f8je specifikke parametre til slutningen af en URL. Disse parametre er:<\/p>\n\n\n\n<ul>\n<li><strong>utm_source<\/strong>: Kilden til trafikken, s\u00e5 som &#8220;google&#8221; eller &#8220;newsletter&#8221;.<\/li>\n\n\n\n<li><strong>utm_medium<\/strong>: Mediet gennem hvilket trafikken blev genereret, s\u00e5 som &#8220;cpc&#8221; (cost-per-click) eller &#8220;email&#8221;.<\/li>\n\n\n\n<li><strong>utm_campaign<\/strong>: Navnet p\u00e5 kampagnen, s\u00e5 som &#8220;christmas_sale&#8221; eller &#8220;black_friday&#8221;.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Hvis du eksempelvis vil m\u00e5le ydelsen p\u00e5 en Facebookannonce, der omhandler en s\u00e6rlig kampagne i din webshop, kan du lave kampagnelink der ser s\u00e5ledes ud:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.example.com\/sale?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=spring_sale\">https:\/\/www.example.com\/sale?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=spring_sale<\/a><\/p>\n\n\n\n<p>N\u00e5r en bruger klikker p\u00e5 dette link, vil informationerne i UTM-parameterne blive overf\u00f8rt til PrivacyStats, s\u00e5 du kan se hvor mange brugere der har bes\u00f8gt din webside via din Facebookannonce og hvordan de har benyttet dit website. <\/p>\n\n\n\n<p>UTM kampagnelinks er et simpelt med brugbart v\u00e6rkt\u00f8j til at m\u00e5le effektiviteten af dine markedsf\u00f8ringstiltag og til at forst\u00e5 hvordan dine brugere benytter dit website. Ved at bruge kampagnelinks kan du f\u00e5 et mere detaljeret billede af dine indsatser i markedsf\u00f8ring og tilpasse dine strategier med afs\u00e6t i et datagrundlag.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opret dine egne kampagnelink og f\u00e5 et bedre overblik over webtrafikken for specifikke kampagner i din forretning. Kampagnev\u00e6rkt\u00f8jet benytter UTM standarden som du kender den.<\/p>\n","protected":false},"featured_media":0,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kampagnev\u00e6rkt\u00f8j - PrivacyStats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/privacystats.com\/feature\/kampagnevaerktoj\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kampagnev\u00e6rkt\u00f8j - PrivacyStats\" \/>\n<meta property=\"og:description\" content=\"Opret dine egne kampagnelink og f\u00e5 et bedre overblik over webtrafikken for specifikke kampagner i din forretning. 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